Hi! I’m Lindsey
Get to know me
I began my career in Los Angeles working in Entertainment PR and Marketing. After 3.5 years I followed my dreams and relocated to New York City where my career spanned digital content strategy to graphic design at MullenLowe New York, Christopher Radko and PVH Corp (the parent company of CALVIN KLEIN, Tommy Hilfiger, Speedo and Heritage Brands). I highly value and respect the merging of communal spaces with the digital world. This is where it becomes key to recognize that designing with intention, considering contextual solutions, and the power of empathy play together to create experiences that will shape tomorrow.
A world traveler…
My interest in people and how they behave is one of the main reasons I became so passionate about traveling. I have an innate cultural curiosity, leading me to immerse myself in the local life of various cities I’ve visited in Canada, Scandinavia, France, Greece and the Czech Republic.
Committing part of my life to discovering the world, meeting new people and opening myself up to and experiencing cultures all over the globe led to the creation of my travel blog Seven Day Weekender. Travel has helped me continue to learn and discover and has made me a more open-minded person, informing my future goals to live and work overseas.
I’m not going to lie, in my free time you can probably find me behind the camera exploring around where I currently live or on another global adventure meeting all the people, learning to cook all of the local dishes (which I can then recreate at home) and immersing myself in history.
So what’s next?
All of these experiences helped me realize my passion and the power of user-centric design. I’ve become inspired by designers at the forefront of improving internal business processes, culture, and customer experiences. So I took it upon myself to complete General Assembly's UX Design Immersive Bootcamp. I also plan to earn my UX certification from Nielsen Norman Group, as well as an accessibility certification from IAAP (International Association of Accessibility Professionals).
Experienced
UX/UI Designer
In a nutshell
I’m a creative thinker, problem solver, traveler and data-driven UX designer, graphic designer and content creator with over 8 years of experience leveraging my research, digital illustration and content marketing skills to discover what makes people tick and engage with aesthetically pleasing interfaces.
I seek to spark new ideas that help businesses harness and distill their brand story into beautiful, functional and engaging human-centric digital experiences.
I’m a UX/UI Designer who puts my design thinking skills to work into my customer journey mapping, analyzing and reporting KPIs, and iterating and testing design assumptions, all with the goal of creating innovative solutions that both improve users’ lives and help achieve business goals.
Work experience
After 3.5 years in Los Angeles (aka the “City of Angels”) working for entertainment PR and marketing firm PMK•BNC (now Rogers & Cowan PMK) on brand accounts including Beiersdorf NIVEA, Budweiser Club Bud London 2012, Habitual Denim, Audi, Doodle 4 Google, Samsung, 1OAK Las Vegas, The Cosmopolitan of Las Vegas and Activision, I followed my dreams and relocated to New York City where my “Big Apple” career spanned digital content strategy to corporate communications to graphic design at MullenLowe New York, Christopher Radko and PVH Corp (the parent company of CALVIN KLEIN, Tommy Hilfiger, Speedo and Heritage Brands).
Education
General Assembly (Remote) | September 2021
User Experience Design Immersive
Chapman University (Orange, California) | May 2020
Bachelor of Fine Arts: Graphic Design
Branding the 2012 London Olympics (in partnership with University College London, Wolff Olins, BuroHappold and EDAW)
Bachelor of Arts: Communication Studies
Minor: Leadership & Organizational Studies
My Skills.
Research
User Research
User Interviews
Affinity Mapping
Empathy Mapping
Journey Mapping
Opportunity Tree
Usability Testing
Persona Creation
Competitive & Comparative Analysis
Plus/Delta and Feature Inventory
Contextual inquiries
Information Architecture
Card Sorting
Data Analysis
Design
Sketching
Wireframing
Prototyping
Interaction Design
User Flows
Journey Mapping
Ideation
Component library creation
UI and Visual Design Mockups
Design Systems (building and implementing)
Coding basics (HTML, CSS)
UX Tools
Figma
FigJam
Miro
Trello
UserZoom (certified)
Adobe XD & Sketch (currently learning)
Maze.co (user testing)
SurveyMonkey
Google Forms
PulseCX (customer experience listening & feedback tool)
Other Software
Adobe Creative Cloud (Illustrator, Photoshop, InDesign, Lightroom, basic Dreamweaver)
Typeform
Microsoft Office Suite
Keynote
Google Analytics
Squarespace
Facebook Business
Wacom proficient
More about me
Extra Stuff
What else do I like to do when I’m not designing delightful user experiences?
Travel.
Travel is my #1 passion. I have a deep cultural curiosity, I love to cook, and meeting new people brings me joy. This is one of the many reasons I seek to experience the world and document all my travels on my blog.
Photography.
I’ve always been a visual person — ever since I was a small child. Expressing myself creatively is my form of communication, and over the years that has manifested itself through my passion for documenting the world from behind a camera lens.
Baking.
There’s a reason ‘Great British Baking Show’ is my binge-worthy pleasure. After fashion, this is probably the second thing I spend most of my money on: Ingredients for a variety of random recipes to manifest my inner Julia Child.
The outdoors.
It’s probably because I grew up in the Pacific Northwest of the US, but being outside — whether it’s hiking on a mountain trail, swimming in a river, lounging at the beach, or exploring a national park — is where I am the happiest.
CV
SKILLS
Design
Prototyping
User Research
Usability testing
Contextual inquiry
Persona Creation
Sketching
Wireframing
Data Analysis
Information Architecture
Affinity Mapping
Empathy Mapping
Journey Mapping
Competitive Analysis
Comparative Analysis
Component library creation
UI and Visual Design
Software
Figma and FigJam
Miro
Trello
Adobe XD & Sketch (currently learning)
Adobe Creative Cloud (Illustrator, Photoshop, InDesign, Lightroom, basic Dreamweaver)
Microsoft Office Suite
Keynote
Google Analytics
Typeform
Squarespace
Sitecore
Facebook Business
Wacom proficient
Programming
Basic HTML/CSS
PROJECTS
OneSpring Careers Page | UX Lead, Researcher, Visual Designer & Content Strategist | September 2021
Redesigning UX consultancy OneSpring’s careers page to attract more qualified UX Designer applicants and provide more transparency between the agency and prospective employees
Bucketlist by Lonely Planet | UX/UI Designer | September 2021
A companion app for travel company Lonely Planet, providing a simple and intuitive way to make dream trips with friends a reality
Powell’s City of Books e-Commerce Redesign | UX/UI Designer | August 2021
Bridging the gap between Powell’s famous in-store experience and the online book shopping world
Stockholm Live Metro Map | UX/UI Designer | September 2021
Responsive experience across web and mobile empowering travelers to get from point A to point B, and explore the city of Stockholm season by season
AWARDS
2016 American Graphic Design Award
Graphic Designer | PVH Corp | December 2016
PVH received the Graphic Design USA award for its 2015 Annual Report, in collaboration with Calibre Design
EDUCATION
User Experience Design Immersive
General Assembly (Remote) | September 2021
Bachelor of Fine Arts: Graphic Design
Bachelor of Arts: Communication Studies
Minor: Leadership & Organizational Studies
Chapman University (Orange, California) | May 2020
Branding the 2012 London Olympics
Chapman University + University College London (UCL) | Summer 2009
RELEVANT EXPERIENCE
User Experience Design Immersive
General Assembly | June 2021 - September 2021
12-week, 600+ hour User Experience Design career accelerator focused on user-centered research, design methods and best practices, testing methodologies, team collaboration and client relations
Six projects, including a client-focused project to redesign the careers page for UX consultancy OneSpring, spanned the 12-week period
Digital Campaigns Manager
Conservation International | July 2019 - March 2021
Aided with user experience design and definition through providing creative project management to develop a reusable human-centric design library stemming from conversion rate optimization through A/B testing and back-end strategic direction to support all levels of customer acquisition, transformation engagements and retention
Interpreted business challenges and provided clear, efficient, and accountable recommendations, alongside leading customer journeys and user experience evolution and value delivery across mobile, web, social and email verticals, supporting user-focused cross functional messaging
Partnered with internal and external partner stakeholders to drive discovery, research, analysis, and UX and UI recommendations to identify market segment and target user problems, and execute improved customer experiences
Graphic Designer: Brand Communications & Digital Marketing
PVH Corp | July 2015 - September 2017
Developed corporate processes, practices and brand visuals & brand “look” and “feel” determining final UI across PVH’s rebranded internal & external communications; while maintaining the integrity of PVH’s 140-year brand in a visually systematic way that ensures a holistic, consistent experience across their products and marketing materials
Liaisoned with internal stakeholders as branding “subject matter expert” leading and developing UI styles and elements, fulfilling PVH’s product vision and corporate brand experience across the brand portfolio and global offices in US, Amsterdam, Toronto, Hong Kong & Montreal
Worked closely and collaboratively with SVP of Creative Services, Sr. Director of Digital Marketing, Corporate Responsibility, and Investor Relations teams to execute final, “pixel perfect” UI designs and package, spec, and prep for Digital Marketing team and external agency partners to ensure a unified experience from print to mobile and UX focused micro-sites for CR Reports and Annual Reports
Advised on end-to-end design of user-focused mobile app for PVH retail employees, ensuring a unified experience for 40,000+ global PVH employees to receive company updates, corporate news and people & culture services
Freelance Digital Designer
Hudson & Vine | September - November 2016
Spearheaded redevelopment of HudsonandVine.com through providing design thinking and conception of a new homepage and visual assets across category pages
Rapidly produced creative concepts and campaigns supporting an improved end-user experience and the delivery of pixel-perfect specs across multiple verticals including email campaigns and website assets
Saw projects through the entire design process; from creative concept to final production, including sketches, mockups, and finished assets
Graphic Designer: Product, Packaging & Digital
Christopher Radko / Rauch Industries | February 2014 - July 2015
Contributed strategic creative decisions and took responsibility for quality and execution of product portfolio to develop and execute on-brand print and digital assets in line with best practices for social, search engine optimization (SEO), email marketing, product sell sheets, and PR materials
Responsible for concept and creative execution of print and digital products across Christopher Radko, Rauch Industries, and client private label product lines, through the creation of original artwork, illustrations and typography that supported the vision of the executive team and UX/UI best practices
Supported product design team through generating design specification documentation and coordination of production needs across the development of a 1,500-piece SKU plan for clients such as CVS, Target, and KMART
Strategist, Digital Content Marketing
MullenLowe New York | July 2013 - February 2014
Lead concept, design & content for APEX/Be Brasil’s profiles resulting in engagement from 500+ Facebook fans, 200+ Instagram, and 950 Twitter followers in less than 2 weeks through developing a reusable, pixel perfect design system, executing day-to-day design of high volume digital creative assets, anticipating and problem-solving executional issues
Ensured continuity in visual messaging across all digital channels, presentations, and campaign recap documents through providing in-house graphic design capabilities, photo retouching skills, researching industry trends for timely digital innovation, and strong coordination skills with Creative and Digital Marketing teams
Grew global social for TRESemmé & Smirnoff across 40 markets through tracking, designing, and managing asset development, project timelines and analytics, successfully developing market strategy against industry competitors